Author: Brian McCann

Hey, hey, it’s Friday! I don’t know about you, but I love a good mental model. And I’ve always struggled with a decent interpretation of what wine learning looks like. But, I think I’m finally on to something. My first attempt at plotting wine learning was: Version 1 of my mental model for wine learning. […]

Happy Friday, When you’re getting into wine it’s easy to be overwhelmed by everything. I mentioned this a bit in my email the (other) French Paradox, but when there’s so much to learn, where should you start? With the wine you love, of course. “But, Brian, how can the wine I love teach me everything I want […]

Last week, I talked about one of the big fallacies of wine learning, and I ended with a promise of returning to that topic today. Start with a wine you love, and the rest will take care of itself. The wine you love. Take a moment, and think about the wine you love. Did you […]

Happy Friday! Have you heard of the French Paradox? If not, here’s a brief and incomplete history. The French Paradox Way back in the 1990s, a French researcher shared his study that France’s comparatively high fat diet (cheese and butter) and impressive wine consumption didn’t lead to increased instances of heart disease. Fat doesn’t make […]

Hey hey, When I talk about wine, I try to avoid big words. However, there’s one word that I can’t shake. That’s transformation. But to me, wine is a transformative experience. There’s really no other way to describe it. Well, maybe sorcery.🔮 Before you say, “Cool it, Harry Potter.” Let’s pause and think about the process […]

Good morning! Too early for wine talk? Never. I received some wonderful emails this week from folks who have stuck it out since the Road to Wine Expert. Thank you. However you’ve arrived, you’re part of my wine community. Or better put, wine tribe. (Kudos to Elizabeth Schneider, author and podcast host of Wine for Normal […]